Posts tagged social media
Posts tagged social media
This post by Lighthouse Insights outlines the fact that if you are trying to reach an audience or consumers by creating a FB or Twitter account does not mean that creating the accounts equals engaging with the audience.
Having an objective of what you are hoping to achieve in the digital space, who you are targeting and what the call to action is will set you up for a successful social media presence in harnessing the collective intelligence of web 2 tools.
We all make mistakes and have momentary lapses of judgment, but the fact of the matter is that a simple 140 character tweet can be a potent tool to reinforce (or shatter!) your brand’s identity.

Google will unleash a complete revamp of its blogging platform, Blogger, sometime in the new future.
(Source: Mashable)